MICAM CLOSES THE 89TH EDITION WITH A SLIGHT DROP IN ATTENDANCE (-5%)
Friday, February 21, 2020 - 12:26English
Great interest shown by dealers and the foreign press in MICAM Americas, to be held at the Las Vegas Convention Center from 17 to 19 August 2020
Today, the 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close. The trade-fair recorded a slight drop (-5%) in the numbers of visitors who, over the four-day event, were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).
As Siro Badon, Chair of MICAM and Assocalzaturifici, commented: “The contraction we expected was confirmed. We saw a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties - caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of the Italian Trade Agency (ITA). We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in particular, in the high-quality Italian collections”.