PLAYERS DISTRICT: BACK IN PLAY FOR A BOOMING BUSINESS SECTOR
Thursday, January 16, 2020 - 11:50English
In line with market trends and a growing demand on the part of buyers, the area dedicated to sports and outdoor shoes is back again
Milan, 16 January 2020 - After its highly successful debut, the PLAYERS DISTRICT - the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space - will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020.
The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly: in the first nine months of 2019 Italian families, in fact, spent 3.4% more on this type of shoe compared with the same period in 2018, for a total of 750 million Euros in value and 15.4 million pairs sold, +3.0% (source: Confindustria Moda - Italian Federation of Textiles, Fashion and Accessories- based on data from Sita Ricerca). A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation.